Words by Eduardo Lim, Creative Director, EDOHAUS
Photos by Land Rover
If there’s a pantheon of off-roader brands, Land Rover is for sure one of its pedestal—or so I think. They recently launched the Land Rover Discovery. As if that’s not enough, they are now creating a new form of noise and it fills the gap between the stunning Evoque and über Range Rover Sport. They named it Range Rover Velar.
While the silhouette remains loyal to the Land Rover mantra, there are many telltale signs that say this is a different beast. From the outside, the lines and contours are kept at a minimum. Futuristic-ly slim Matrix-Laser LED headlight and taillight, flushed door handles, thin side-vents, fog lamps and turn signals inconspicuously hidden on the front bumper blades are amongst the first for the company. This is what Land Rover calls “visually reductive approach” that gave this vehicle a drag coefficient of 0.32—the most aerodynamic Land Rover yet.
The design “reduction” didn’t stop there. Interior now comes in a clean, sleek, fresh look. Gone are the clunky analogue buttons, and replaced with touch capacitive flat panels with three analogue dials. The centre console features a 10-inch Touch Pro Duo infotainment system powered by a quad-core Intel processor and 60GB SSD storage that controls all necessary settings to keep its driver and passengers happy. Recessed radial transmission control raises up as you start the engine. On the steering wheel, another added two adaptive capacitive-switches, and a 12.3-inch Interactive Driver digital display that can also flash important data on head-up display.
Land Rover together with Kvadrat—Europe’s leading fabric manufacturer, developed the Dapple Grey material to complement the Suedecloth inserts available in Ebony or Light Oyster for Velar’s upholstery. Sound-rich music is deployed through 23-speaker Meridian Audio System while the rear passengers enjoy two headrest display.
The Velar boasts a 632 litres of volume that can be enlarged to 1,731 litres when the rear seats are folded. Gesture-controlled Power Tailgate enables you to open the trunk at a kick underneath. Land Rover threw in an Activity Key – a wristband that lets you leave the key fob in the car and lock it for added convenience.
There are five available engine variants (petrol and diesel) with the most powerful being the supercharged 3.0L V6 petrol outputting 375hp that push the Velar from 0-100kph in 5.7sec. All engines are paired with ZF eight-speed automatic transmission and all-wheel drive Intelligent Driveline Dynamics. Air suspension is available on top of the line model, which gives the Velar a 251mm ground clearance and 650mm wading depth.
It comes in Standard, S, SE or HSE specifications. However, Land Rover decides to have a First Edition that is more extravagant than the HSE.
Land Rover seems to be headed on this new found design language and I like it a lot. After all, if you’re setting your sights on Porsche Macan, Jaguar F-Pace, or even the luxurious Bentley Bentayga, you got to up the ante.
Price starts at £44,830